■ One new approach to serving a market, is the Sharing Model. It starts, McCarthy said, with the notion that “Anything I’m interested in, people who are interested in me will also be interested in.” Based on that, then share what you have, as you get it. “Go into the market,” McCarthy said. “We have people who are knowledgeable. Let them go find things out and share them with greater frequency. It’s a level of confidence. Instead of having everything you learn go into a funnel to be produced in a magazine or as a Web site, share as it happens frequently, in an unproduced manner.”■ There is a meaningful increase in brand vibrancy just by building a digital network. It doesn’t take costly Web design, or expensive SEO. Use Facebook, Twitter, and use the entire workforce, whether sales, editorial, production, circulation or more. Instead, use high-frequency content updates by all staff. At the recent Niche Digital event in Minneapolis, keynoter and Network Communications Inc. CEO Dan McCarthy offered a wealth of takeaway quotes. Among them: ■ There are two indisputable realities in the media world these days, and we need to adjust accordingly. First, readers and users of our products are increasingly distracted and have abundant alternative sources of information. And second, advertisers want to spend less money.■ The world is post-digital. If the IT person or the CIO is driving your Web strategies, you’re going for a ride. The truth is that technology just works. We don’t care how an iPhone or BlackBerry does what it does, we are not engaged with the technology behind devices, we just assume they will work. Instead, consumer behavior is the real driver and that’s what company leaders should focus on.■ A true premise, from which business strategy should evolve: “If you increase the channels of engagement with a market, you enhance yourselves and offer more marketing solutions.”
The exhibition curated by Amal and Rahaab Allana has two sections, one deals with film stills and film memorabilia of cinema from the 1940s to 70s, the second section showcases the work of nine contemporary artists who have been inspired by Bollywood films and have created artworks which are stimulating and thought provoking.Filmy Jagat is a cinema archive of the 1940’s-70’s comprising of a personal scrape book, lobby cards, songbooks and other film memorabilia. M.F. Hussain’s involvement with Bollywood has had many dimensions through the decades. A contemporary artwork entitled Culture of the Street showcases a magnificent portfolio of 20 of his photographs replete with enormous hoardings that are an integral part of Chennai’s streets. Arpana Caur’s take on the Also Read – ‘Playing Jojo was emotionally exhausting’Shree 420 poster, Kanchan Chander’s Bollywood heroines; along with newcomers like Bharti Verma, Rahul Kumar, Shirley Bhatnagar, Aban Raza, Rajiv Gautam and Sharmistha Dutta assert the dynamic presence of Bollywood in our daily lives.The other section features contemporary artwork where Art Heritage has invited young artists to respond to the dynamic presence of Bollywood in our daily lives through a variety of mediums. More often than not, it is the film hoarding, the poster and the film stills, i.e. the iconic images along with the technology used to promote films that has excited the imagination of contemporary artists in this particular show.
New Delhi: Purelogic Labs India, an initiative to increase awareness about air pollution in India, today announced the launch of India’s first one of a kind motorized air mask, Prana Air Motion Mask. Engineered with special attention to details such as the quality of toxic air in a particular city and the various issues that one might face when breathing in, Prana Air Motion Mask provides maximum protection from the deadly haze and air pollutants both indoors and outdoors. The mask is the most convenient, effective and affordable anti-pollution solution that lets you be safe while on the go. Also Read – Add new books to your shelf Prana Motion Air Mask is built of more than 30 unique parts equipped with anti-microbial and anti-allergy qualities. The adjustable foam head strap comfortably fits on all head sizes and doesn’t have any odor or itch the skin, keeping it soft and smooth. The powerful motor carefully calibrated into the mask produces up to 2L/s air volume in comparison to the average human intake of 0.5L/s. The motor in the mask helps in creating just the right pressure to keep your airways open so you can breathe in and out easily. This motor comes with 3 different speed settings in the form of a toggle switch, which can help you set the level of air as per your activity such as walking, jogging or running. Also Read – Over 2 hours screen time daily will make your kids impulsive The motion mask has a medical silicon grade which takes the shape of your face, leaving no space for the air to come in from anywhere but the filter. The filters in the mask stops even the smallest of dust particles ranging from PM1 to PM 2.5. There are 3 different kinds of filters in the mask planted with 5 more layers. There is a pre-filter which stops the big particles of the dust. The mask also features 2 layers of activated carbon eliminating toxic gas and 2 layers of HEPA filters stopping dust particles up to PM1. These dust particles cause respiratory issues such as bronchitis and asthma. In a standard mask, you breathe in and out the same air which gives little to no space for the carbon dioxide to go out freely, making you feel tired. The Prana Air motion air mask has micro ventilators that open and close when you inhale and exhale giving you clean air to breathe. These micro ventilators attached to the motion mask also enhance the protection in the rapid extraction of heat and moisture. With this combination, you can experience enhanced breathability and cooler airflow while wearing the mask for a long period of time. Commenting on the launch of the product, Mr. Rohit Bansal (Director), Purelogic Labs, said, “We believe that breathing fresh and clean air should be everyone’s basic right. Therefore, our mission is to provide high quality, affordable, fresh and clean air for all. The Prana Air motion mask has been carefully curated with essential techniques needed to completely purify the air that you and your family breathe. It’s apersonal protection product with the capability to neutralize hazardous oxidizing gases in the air.”
Kolkata: The preliminary postmortem report of the Class X girl who was found dead in her school washroom on Friday has indicated that she died due to suffocation caused by the polythene bag that was wrapped around her face, cutting off the supply of oxygen. The multiple slash injuries on her wrists were self-inflicted but did not lead to her death. Sleuths investigating the death of Krittika Pal has found similarity of her pattern of suicide to a web series that she would watch on her cell phone. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataThe suicide note that was recovered from the washroom beside her body clearly indicated that there was some sort of anger and depression within her. However, the sleuths are still in the dark about it. “She has written of somebody trying to inflict injury upon her in the suicide note. She may be suffering from some sort of hallucination or may be there was really somebody whose behaviour had been traumatising her. We need to speak to her parents for further leads but they are yet to recover from the shock,” an investigating officer said. Also Read – Lightning kills 8, injures 16 in stateChairperson of West Bengal State Commission for Protection of Child Rights Ananya Chatterjee Chakraborti who visited the school in Ranikuthi on Saturday said the school has informed her that the victim’s mother had told the school authorities after her daughter’s death that she had earlier made suicide attempts. “The school would have been extra cautious if they were informed of this suicidal tendency of the child earlier,” she added.